Everyone wants their dental website to be ranked #1 in Google or Yahoo and it sounds like if you pay enough, you should be able to purchase that location.  However, this is not the case.  If a company tells you they can get your dental practice website ranked #1 in Google by next week then [...]

By Fernando Diaz-Lundstedt
How can you handle the marketing power of the Internet in a creative and reasonably priced manner?
The options appear to be overwhelming and the challenge is to develop a sensible plan to organize your research.
First, define a clear objective for your Internet presence. Are you looking to attract new patients? Do [...]

At this point, most of you have heard of blogs. Originally thought of as online, public diaries or storytelling tools, they are now used heavily in the business world for articles, marketing, and content management systems.  I highly recommend blogs to all my www.NewDentalWeb.com clients because it not only gives them the power of easily [...]

If used correctly, email campaigns can be an incredibly powerful tool.  I’ve used numerous companies in the past and have found iContact to be much more intuitive and less costly so I’ll use them today as our example.
Most dental practice business comes through repeat business and referrals.  There is no one more important than your current [...]

SUMMARY: What’s the best performing marketing tactic in online marketing? Whose budget got the biggest increase this year? We have the answers to those questions and more in our fifth annual ad:tech attendee survey.
Five new charts with data, including:

What gets the highest ROI
Marketers’ No. 1 test this year
How important is social media

Online ad metrics are [...]

By Fernando Diaz-Lundstedt
How can you handle the marketing power of the Internet in a creative and reasonably priced manner? The options appear to be overwhelming and the challenge is to develop a sensible plan to organize your research.
First, define a clear objective for your Internet presence. Are you looking to attract new patients? Do [...]

It’s the fourth quarter. How’s business? Have you accomplished your practice goals this year? Hopefully, your answer is yes. If not, you’re probably a little disappointed with your rate of practice growth (or lack thereof). Want to change this trend? Here are three strategies that will make an incredible difference in your practice.
Strategy #1 – [...]

Patient referrals have always been the best source of new patients and they probably always will be. Therefore it’s important to do everything possible to encourage patients to refer their friends and family. Amazingly you can find that there may be many patients who “didn’t think you were taking new patients” or it just never [...]

In this ultra-fast paced high-tech business environment in which businesses “strive to survive”, telephone on-hold marketing can be the perfect compliment to your new phone system and a key to preventing caller hang-ups while attaining your company’s dental advertising and marketing goals. Telephone On-Hold Marketing can help you to establish and cultivate your corporate image. [...]

Dental Websites have continued to develop over the years with the rest of the online industry.  Initially, all websites were hand-coded by programmers.  With the introduction of web development tools for designers, graphic artists moved to the forefront of website development.  This wave brought on crazy animations and fluff that, while cool and attention-getting, didn’t [...]