Although this answer could potentially be hundreds of pages long, I will stick to the basics and give you a brief overview.  If you purchase the standard SEO package, we will integrate a number of keywords/keyphrases for your dental practice into the website.

For example, if you are a practice called Big Smiles in Fort Wayne, IN we may use some of these keyphrases:

dentist in Fort Wayne, IN
dentist in Ft. Wayne, IN
Fort Wayne, IN dentist
Ft. Wayne, IN dentist
Big Smiles dental practice
Big Smiles Fort Wayne, IN

We take these keyphrases and integrate them into every aspect of the website- alt tags, imagery, pages, links, and more.  Once our initial SEO is complete, we go through a number of other steps that will give you a good foundation for search engines.

SEO TOOLS - Google Analytics
There are countless tools that you can use including Google Analytics (a statistics package that we install free of charge.)  You can monitor your site traffic and see what phrases people are searching to find your website.

SEO TOOLS - Blog
One of the most recommended tools is a blog.  You can use the blog to self-publish articles, news, practice updates, specials, educational materials, and virtually anything else that is related to your practice.  Every time you publish an article you will be a) letting the search engines know that your site is constantly updated and b) using search engine rich content that will help people find your website on the internet.

SEO FOLLOW-UP
It is recommended that you check back in after six months to monitor your site traffic and adjust any phrases that may be more relevant at the time.  Example: “Teeth Whitening in Fort Wayne, IN”