Everyone wants their dental website to be ranked #1 in Google or Yahoo and it sounds like if you pay enough, you should be able to purchase that location.  However, this is not the case.  If a company tells you they can get your dental practice website ranked #1 in Google by next week then they’re either lying or they’re planning on using Google Adwords to have you pay per click.  It is possible to immediately get ranked #1 in Google for highly uncompetitive terms.  However, competitive terms have many factors.involved and will take time and trial and error.

Organic results on Google are not for sale like ad space. If you want to pay for placement, consider a pay-per-click campaign. Numerous factors are involved with organic website rankings for dental websites.  For example, longevity of your site on the Internet (at the same domain), keyword choices, alt-tags, keywords in your copy, and competing dental websites, to name a few.

There is nothing more beneficial than being on the first page of search engine results for highly competitive terms. People usually choose dental websites to visit based on the top listings – so that is definitely where you want to be. However, a good, honest website design and marketing firm will tell you that they can’t guarantee a #1 rank in Google but they can work with your site’s statistics and analytics to improve ratings.  Work, wait, analyze results – again and again.

Google, Yahoo, and other major search engines change their strategies constantly in an effort to weed out websites that are using “black hat” strategies for optimal placement. Rules exist in the organic website marketing world. If your web company plays by the rules and works hard for you, you’ll see lasting results that make everyone happy. If not, your site could get banned by Google, Yahoo, or other engines setting you back months or even years.

Click here for helpful information about search engine optimization for dental websites.