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How do the orofacial pain websites differ from your regular dental websites?

Our orofacial pain templates are drastically different from general dentistry websites.  To create the templates we completely started from scratch and sought out the professional help of orofacial pain dentists such as Dr. Victoria Wexley, DDS. 

While general dentistry websites may focus on happy, beautiful smiles and families.  Orofacial pain websites focus attention on education and treatment of painful symptoms that their patients may encounter. Orofacial pain treatments can take months and many times will completely change and improve a person’s life.

We also recognize that most orofacial pain dentists practice other forms of dentistry as well.  We also provide website solutions that encompass both aspects of the practice. 

Some of the similarities between our orofacial pain website and general dentistry website include:

  1. Same great content management system that allows dentists to easily update and add content to their websites
  2. Visible contact information
  3. Educational, professionally written content
  4. Relevant stock photography
  5. Contact forms
  6. And more…

If you have questions or would like to learn more about our orofacial pain websites please call New Dental Web at 888-937-5552.

Why and how did you begin creating Dental Websites for Orofacial Pain dentists?

Orofacial Pain is a new and exciting field of dentistry.  It is drastically different from other forms of dentistry and often practices limit themselves to Orofacial Pain exclusively.  Because the field is so new and, compared to general family dentists, there are very few Orofacial Pain specialists, there are no Dental Website companies that create low-cost websites specifically designed for Orofacial Pain.  Rather, the websites can cost $7,000 or more.

When we saw the need for these types of websites, we took it upon ourselves to contact Orofacial Pain specialists to research the field and create templates specifically designed for their practices.  By creating these custom-built template designs, we can now offer Orofacial Pain dentists a new website for as little as $99/month.

We have worked very closely with Dr. Victoria Wexley, DSS of Wexley Headache and Medical Clinic during the design of these new websites.  Our goal was to create a website that had great content and images specifically for this field.  Now, New Dental Web, looks forward to helping other dentists attain a web presence who treat both Orofacial Pain and other forms of dentistry such as Endodontics, Cosmetic, and General dentistry.  We strive to provide the best websites, whether custom or template design, for those Dentists looking to portray both aspects of their practice.

How do I change content on my dental website?

Our template dental websites use a very powerful and easy to use content management system (CMS) that allows you to edit your content right on the website.  By simply logging in, you can navigate through the site and change/edit articles by clicking the edit button on every page.  You are able to add images, change text size and color, and much more.

If you choose to purchase a blog addition for your dental website, then you will find it very easy to add full articles and populate chosen categories.

If you would like to see a demonstration please feel free to call us at 888-937-5552 and a representative will walk you through the simplicity of editing and adding content to your website.

What are the pros and cons of having flash on a dental website?

Flash banners can be visually appealing, add a level of modernism and professionalism, and capture the viewer’s attention for a few seconds- just enough to encourage them to stay on the page and read or click through to the important parts of your website.  In fact, I usually recommend clients add simple flash to their websites for just those reasons.

Flash can also be used to show animations of complex explanations.  A perfect example is a dental service.  Many people do not know what a root canal procedure is.  All they know is that it’s a scary procedure that people groan about.  By including a step by step animation- that is not gruesome or scary- you educate the patient and alleviate their anxiety.  They also come to the office prepared and will better understand any comforting explanations you give them in the office.

THERE ARE THINGS YOU SHOULD NOT DO WITH FLASH!  I capitalize this for a reason.  You need to be aware of the benefits of flash but you really need to know the top things you should NOT do with flash.

Things You Should Not Do With Flash on a Dental Website

  • Do Not Create an All-Flash Website

Unless you are a cutting edge, cool media company and/or you have other forms of marketing to bring heavy traffic to your site (and the main point of your site it to be highly interactive and cool) you should not create an all-flash website.

Dentists, especially, should concentrate on search engine optimization and ease of navigation.  Some search engines are just starting to pick up content in flash but most are looking for text, links, headers, and images related to your keyphrases. Cut down on the heavy flash!

  • Make Your Flash Short and Sweet

Dentists should concentrate on search engine optimization and an inviting, easy to navigate website.  Your website is a reflection on your practice and often patients’ first impression.  Keep the flash short and sweet (a few seconds) to capture the patients eye and then allow them to move on to the important content.

This is especially true for flash on the inside banners.  People are specifically clicking through to areas of your site to read the content on the page.  Do not distract them from the content with long flash banners unless they are very relevant and focus on a key message you are trying to convey.

  • Make Your Flash Relevant

Flash should be relevant.  Don’t spend thousands of dollars to make an animated dog jump through hoops unless you have a complex viral marketing strategy.  Focus on some main points or your key phrase “We give your family beautiful smiles.”

I recently had a client ask for this long, complex animation that would have cost thousands of dollars.  When he finished the explanation, I asked him what it had to do with his company.  He said that it was something that he had recommended to another client and thought it would be cool to have something similar.  While I would his business, I told him not to waste his money.  Not only was it completely irrelevant but it would actually give visitors to his site the wrong impression of what the website really was.  Chances are they would just leave before reading on.

How Did New Dental Web get started?

After graduating DePauw University as a Management Fellow, Steve Presser went on to earn his Masters in 3D-Animation at Savannah College of Art and Design. Meanwhile, his twin brother, Dr. Rich Presser, was finishing dental school at Indiana University.

Graduating the same time, Steve moved out to San Diego to start Sideshow Animation, a company specializing in digital media, 3D animation, and websites. Rich Presser worked for Heartland Dental for two years in Indianapolis before joining his business partner, Steve Regan, in Fort Wayne, IN to start Summit Dental Group.

Steve Presser offered his marketing and web expertise to Summit Dental Group in return for dental work. With a great looking design established, Steve Presser shifted his efforts toward creating marketing strategies, sales tools, and practice management tools. Dr. Regan and Dr. Presser used their dental experience to shape and direct these strategies. The result: Summit Dental Group’s business shot up the first year and continues to do very well to this day.

The three put a great deal of research and time toward marketing a new dental practice. As a result, Steve Presser saw the potential of offering the same successful methods they discovered to other dentists around the country. New Dental Web hired programmers and designers and branched out to form partnerships with other marketing experts in the various fields of dental marketing.

Today, New Dental Web continues to create and perfect dental sales and practice management tools.

Can I add flash or SEO to my dental website a few months after I create the website?

Yes.  At any time after your dental website is created you may add flash, SEO, blogs, and more.  All of the add-ons can be found in our shopping cart and are not time sensitive.

With that being said, we recommend creating the SEO right away.  Google, Yahoo, and other browsers can take months to index your website and when they do, you are better off having your website optimized at that time.

If I already have a dental website, and I want a new one, is New Dental Web able to build me new dental website from my old one?

Absolutely.  The majority of the time this is the case.  Depending on what your content looks like, we can either fit you with an existing template that allows you to alter content or we can create a custom design that fits your website perfectly. 

The best thing to do is send us your current URL so we can assess the situation and provide you with our professional opinion.  Our goal is to create a web solution that works for your dental practice.

How do you setup standard SEO on my website? What tools do you recommend to help keep my SEO up to date?

Although this answer could potentially be hundreds of pages long, I will stick to the basics and give you a brief overview.  If you purchase the standard SEO package, we will integrate a number of keywords/keyphrases for your dental practice into the website.

For example, if you are a practice called Big Smiles in Fort Wayne, IN we may use some of these keyphrases:

dentist in Fort Wayne, IN
dentist in Ft. Wayne, IN
Fort Wayne, IN dentist
Ft. Wayne, IN dentist
Big Smiles dental practice
Big Smiles Fort Wayne, IN

We take these keyphrases and integrate them into every aspect of the website- alt tags, imagery, pages, links, and more.  Once our initial SEO is complete, we go through a number of other steps that will give you a good foundation for search engines.

SEO TOOLS - Google Analytics
There are countless tools that you can use including Google Analytics (a statistics package that we install free of charge.)  You can monitor your site traffic and see what phrases people are searching to find your website.

SEO TOOLS - Blog
One of the most recommended tools is a blog.  You can use the blog to self-publish articles, news, practice updates, specials, educational materials, and virtually anything else that is related to your practice.  Every time you publish an article you will be a) letting the search engines know that your site is constantly updated and b) using search engine rich content that will help people find your website on the internet.

SEO FOLLOW-UP
It is recommended that you check back in after six months to monitor your site traffic and adjust any phrases that may be more relevant at the time.  Example: “Teeth Whitening in Fort Wayne, IN”

What is the buying process for a dental website template? How are my monthly payments handled?

The buying process is very simple.  You can either check out with a credit card using the online shopping cart or you can call one of our sales specialists if you have specific requests or questions.  Many times, dentists will prefer a free consultation before purchasing their site to make sure they have all of the online tools they need to properly market their practice.

Monthly payment are automatically made via credit card on the same monthy date as the purchase.  If you prefer to pay annually then you will receive a 5% discount. If you pay for two years in advance then you save 10% which will often save you hundreds of dollars.

Website Statistics for Dentists: Can I track the traffic to my dental website on my own?

Absolutely.  New Dental Web uses Google Analytics on every website we create.  It is the most powerful tool on the internet and we set this service up at no charge.  You will have complete access to total visitors, unique visitors, traffic sources, pageviews, time on site, bounce rate, referring websites, search engines, keywords people used on those search engines, pages people visited, the place where people left your site, and about 1000 other things.

The statistics are incredibly intuitive and you can access the stats from anywhere at any time.  Traffic statistics usually show up within the day and are always available the next day.